Sunday, September 13, 2020

Law Firm Leaders And Marketing Directors Is Your Firm On Twitter

Developing the Next Generation of Rainmakers Law Firm Leaders and Marketing Directors: Is Your Firm on Twitter? Is your law firm on Twitter?  I find that many large firms are on Twitter, but fewer small and medium firms. You likely think that none of the CEOs or GCs of your clients are on Twitter, so why should you be. I also questioned the value of Twitter in a blog I posted a few years ago.   The reason your firm should be on Twitter is simple: It takes very little time or expense to get content created by your lawyers out to people who might actually value receiving it. If you are doing email blast alerts and sending email notifications of firm programs and presentations, consider using Twitter as a tool. If you are a   law firm leader or marketing director, consider using Twitter to provide links to the following: If you think about it, you can likely come up with ideas I have missed. If I convince you to put your firm on Twitter, what should you do next? Final thought: Do not use Twitter as a tool to “sell” your firm. Instead, use it as a tool to provide valuable information to clients and friends who will see the value of what you are giving them. If you want to follow me on Twitter. I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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