What not to do when writing email subject lines

What elend to do when writing emaille subject linesWhat not to do when writing email subject linesYou log into your work email, only to be greeted by an email titled REQUEST.*Gulp* Youd much rather move it to the Trash folder than open it.Certain subject lines really have the capacity to throw people off - especially in a professional setting. That being said, dont make ansicht mistakes the next time youre about to send someone an email message.DONT WRITE IN ALL CAPSDid your heart rate go up while reading the sub-heading above?I know mine did - it sounds like Imscreaming into a technological abyss.aMickie Kennedy, the founder of eReleases, writes about why you shouldnt use all capital letters in subject lines.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreSome people mistakenly believe that using all capital letters in their subject line is a great way to get the attention of the recipient. What they fail to realize is that using all caps is a great way to trigger SPAM filters, and even if your message gets through, its annoying, makes you look shady, and just isnt professional, Kennedy writes.Forbes also cautions against taking the WeIRd CaPs SPelLInG approach.Dont write URGENTIf its such a pressing issue, why didnt you just pick up the phone and give the recipient a call?Youre really only hurting yourself when you use Urgent or its cousin, Need an answer ASAP, in your subject line. If a matter is truly urgent, your best chance of getting ahold of someone quickly is via the phone, text, or instant message. If its not - well - youre just crying wolf for the next time theres an actual fire to put out, Inc. explains.Imagine if they found your message days later, sitting in their inbox, gathering dust?Dont use a bunch of exclamation pointsYeswares data scientists took a look at a staggering 115,886,636 emails sent across 356 days and putthe results in an ebook called Ema il Subject Lines That Actually Work. It shows why using exclamation points isnt a good idea.The open rate for average email subject lines was 51.9%, but for ones with an exclamation point, it was 45.5%.The reply rate for average emails was 29.8%, but the one for emails with an exclamation point is 22.2%.Chances are that email didnt even make it to their inbox in the first place. Research shows that exclamation points in subject lines lead to lower than average open rates because this type of punctuation is actually a trigger for spam filters, the ebook says.Dont only write one wordI mean, really? You didnt have it in you to provide a little more context?The recipient might just reply to you with the same amount of effort.So be brief and to the point - just dont be one-word-brief.This article was first published on October 13, 2010.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study f inds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong peopleWhat not to do when writing email subject linesYou log into your work email, only to be greeted by an email titled REQUEST.*Gulp* Youd much rather move it to the Trash folder than open it.Certain subject lines really have the capacity to throw people off - especially in a professional setting. That being said, dont make these mistakes the next time youre about to send someone an email message.DONT WRITE IN ALL CAPSDid your heart rate go up while reading the sub-heading above?I know mine did- it sounds like Imscreaming into a technological abyss.aMickie Kennedy, founder of eReleases, writes about why you shouldnt use all capital letters in subject lines.Ladders is now on SmartNewsDownload the SmartNews app and add the Ladders channel to read the latest career news and advice wherever you go.So me people mistakenly believe that using all capital letters in their subject line is a great way to get the attention of the recipient. What they fail to realize is that using all caps is a great way to trigger SPAM filters, and even if your message gets through, its annoying, makes you look shady, and just isnt professional, Kennedy writes.Forbes also cautions against taking the WeIRd CaPs SPelLInG approach.Dont write URGENTIf its such a pressing issue, why didnt you just pick up the phone and give the recipient a call?Youre really only hurting yourself when you use Urgent or its cousin, Need an answer ASAP, in your subject line. If a matter is truly urgent, your best chance of getting ahold of someone quickly is via the phone, text, or instant message. If its not - well - youre just crying wolf for the next time theres an actual fire to put out, Inc. explains.Imagine if they found your message days later, sitting in their inbox, gathering dust?Dont use a bunch of exclamation poin tsYeswares data scientists took a look at a staggering 115,886,636 emails sent across 356 days, and putthe results in an ebook called Email Subject Lines That Actually Work. It shows why using exclamation points isnt a good idea.The open rate for average email subject lines was 51.9%, but for ones with an exclamation point, it was was 45.5%.The reply rate for average emails was 29.8%, but the one for emails with an exclamation point is 22.2%.Chances are that email didnt even make it to their inbox in the first place. Research shows that exclamation points in subject lines lead to lower than average open rates because this type of punctuation is actually a trigger for spam filters, the ebook says.Dont only write one wordI mean, really? You didnt have it in you to provide a little more context?The recipient might just reply to you with the same amount of effort.So be brief and to the point - just dont be one-word-brief.